BurnHD is a thermogenic formulated to support fat metabolism from several angles at once, while supporting the stress, mood and appetite side of dieting that most fat burners ignore. MORE THAN A STIMULANT Most fat burners are caffeine with a label on it. The energy is real, the crash is real, and nothing in the tub helps with the part of dieting that is actually hard. BurnHD uses organic caffeine and theobromine for a smoother energy curve, then builds the rest of the formula around what a deficit does to you. THE CORTISOL PROBLEM Dieting is a stressor, and sustained stress raises cortisol. Elevated cortisol tends to work against the goal, through water retention, appetite and mood. KSM-66 organic ashwagandha and phosphatidylserine are included to support a healthy cortisol response through a calorie deficit, rather than adding more stimulation on top of it. MOOD AND APPETITE The mental side of a diet is where most attempts end. Tyrosine supports focus and mental output, and 5-HTP is included as a serotonin precursor for mood and appetite support. That combination is aimed at making a deficit sustainable rather than simply making you feel wired. THE THERMOGENIC SIDE Grains of Paradise, cayenne pepper fruit extract and Evodia Rutaecarpa provide thermogenic support alongside the caffeine. Iodine supports normal thyroid function, and olive leaf and dandelion root round the formula out. WHAT IT DOES NOT DO It does not replace a calorie deficit. BurnHD is built to support a diet you are already running, and to make the harder parts of that diet more manageable. Anyone telling you a supplement does the work instead is selling you something else. HOW TO USE IT Take as directed on the label, starting with the lowest suggested serving to assess your tolerance. Take it earlier in the day, as it contains caffeine. Speak to your doctor before use if you take any medication, particularly antidepressants.